Top 5 Social Apps on Android in Madagascar: Q1 2022

In the first quarter of 2022, social apps on the Android platform in Madagascar experienced significant activity, with fluctuations in weekly downloads, revenue, and active users. Below, we break down the performance of the top five social apps: Facebook Lite, Facebook, TikTok, Instagram, and TikTok Lite - Save Data.

Facebook Lite saw a remarkable increase in weekly downloads, starting from around 2.5K at the beginning of January and reaching over 10.6K by the end of March. Active users also followed an upward trajectory, growing from 74.2K to 80.2K throughout the quarter.

Facebook maintained consistent weekly revenue, hovering around the $110-$150 range. Downloads showed a steady increase from approximately 1.9K to 4.1K, while active users grew from 57K to 72.8K by the end of March.

TikTok experienced fluctuations in weekly revenue, peaking at about $1.8K at the start of the quarter and ending at $1.6K. Downloads saw a consistent rise, from 1.7K to 3.2K, and active users increased from 33.2K to 40.4K.

Instagram maintained a steady weekly revenue of $2 throughout the quarter. Downloads rose from 1.2K to 2.5K, while active users saw a slight increase from 100.5K to 105.3K.

TikTok Lite - Save Data saw a gradual increase in downloads, starting from 1K at the beginning of January and reaching 1.8K by the end of March. Active users also grew significantly, from 732 to 6.2K over the same period.

These insights are based on data from Sensor Tower. For more detailed information, visit Sensor Tower's website.